Digital Experience
Website Design
The identity, rebuilt for a screen that changes size.
- Category
- Digital Experience
- Disciplines
The brief
Translate the identity into a responsive digital experience that remains clear, accessible and recognisable across screen sizes.
Our approach
We rebuild the grid in relative units, set a type scale that stays legible from 320 pixels upward, and decide early which parts of the identity are structural and which are decorative enough to drop on small screens.
The creative system
A token set covering colour, type, spacing and motion, so the site can grow without the design drifting away from the brand it came from.
Applications
- Site structure
- Interface design
- Responsive build
- Content handover
