Packaging
Product Packaging
Structure, artwork and specification, resolved together.
- Category
- Packaging
- Disciplines
The brief
Develop a coherent packaging system that distinguishes each product, supports production requirements and remains recognisable on shelf.
Our approach
We resolve structure and artwork at the same time, because the fold, the panel and the print process decide what the design can actually do.
The creative system
A fixed masthead position, one image window per format and a variant system that distinguishes products without breaking the range.
Applications
- Primary pack artwork
- Dielines
- Range and variant system
- Despatch and outer packaging
